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CONCEPTCREATIVE PRODUCTIONAI WORKFLOWS

"AI is disrupting product design, but it's amplifying digital experiences."

Carlos Roldan

THE CONCEPT

Most travel planning starts with the same question: where do you want to go? The question tempo asks is different: how do you want to feel?

A feeling-first AI travel planning assistant, tempo opens not with a search bar but with a mood. Recharged, Reconnected, At Peace, Renewed. The AI uses that emotional signal as its starting point and builds a complete journey around it. Not a ranked list of destinations. An experience designed to deliver the feeling the traveler is actually seeking.

This is Trustability Experience (TX). A philosophy I coined to describe the moment a guest interacts with a luxury digital experience made with craft and warmth. They subconsciously begin to trust the brand before they decide to purchase.

The design inspiration came from the Condé Nast brand. Editorial authority, full-bleed cinematic photography, restrained serif typography, UI that gets out of the way of the aspiration. Cormorant Garamond for headlines. DM Sans for body. A palette of warm neutrals and gold, used sparingly enough to feel like a signal rather than a decoration.

THE BUILD

The workflow: Figma → Figma Make → Cursor → GitHub → Vercel

Stage 1 - Figma. The tempo design system was built in Figma first. Untitled UI Pro Variables v8.0 was installed as the component foundation, and a custom tempo palette of warm neutrals and gold was set up across three variable collections. Gemini 2.5 Pro then ran inside Figma Make with the design system and tempo variables connected. Each section of the landing page was designed through prompts inside Figma Make. The component library and tempo variables kept every output on brand. The build sequence was design-complete first, then code. All tempo page sections were finalized in Figma Make before moving to Cursor.

Stage 2 - Cursor. Figma Make exports the project as a React zip. Opening that zip in Cursor and deploying it to GitHub and Vercel is a two-command workflow. Design and code decisions were made collaboratively through conversation in Cursor. All design refinements were previewed at localhost before pushing to GitHub and Vercel. The equalizer menu animation, chip active states, video crossfade logic, video overlays, and email capture confirmation were all built in Cursor through conversation.

Stage 3 - Assets. Generated in Adobe Firefly Pro. Firefly Image 5 for stills, Runway Gen-4.5 for video. Five category images, an Iberian Pilgrimage journey film, and a 55-second brand film. Each film was produced and edited in Adobe Express, with closing animations and cinematic audio tracks sourced from pixabay. Compressed via HandBrake for web delivery. Claude AI was the strategic co-pilot with asset creation, adding assets to the page, and pushing live with Cursor.

THE TOOL STACK


Platform

Model

Purpose

Cost

Claude AI (claude.ai)

claude-sonnet-4-6

Strategic co-pilot, planning, copy, prompts, design review, deployment

$20/mo + usage

Figma

-

Design system, Variables, component library

$20/mo

Figma Make

Gemini 2.5 Pro

Section design via AI prompts, 25 versions

Included with Figma

Untitled UI Pro

-

Base component library and Variables v8.0

$129 one-time

Cursor Pro

claude-sonnet-4-6

Visual IDE, code review, deployment, terminal

$20/mo

Adobe Firefly Pro

Firefly Image 5

Cinematic stills, all five feeling category images

$19.99/mo

Adobe Firefly Pro

Runway Gen-4.5

Cinematic video, hero backgrounds and Iberian path

400 credits/video

Adobe Express

-

Brand film and Iberian journey film production and editing

Included with Firefly

Pixabay

-

Cinematic audio tracks for brand film and journey film

Free

HandBrake

-

Video compression for web delivery

Free

GitHub

-

Version control

Free

Vercel

-

Hosting and auto-deployment

Free